A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. White papers are an excellent tool to establish yourself as an authority in your industry. In order to be effective, you'll need a strong writer skilled at writing white papers. White papers establish your brand as an expert in a given field or on a specific topic, boosting credibility and demonstrating thought leadership, as they are effectively persuasive essays. White papers are ideal as part of any sales strategy. Truly a cornerstone of lead generation, white papers are an often overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers as a top source of lead generation.
White Paper topics are generated by client request, or suggested by our dedicated content marketing consultants. When generating topics, HashCash strategists use researched data to determine what problems your target audience is asking about and provide innovative solutions to those problems.
After receiving approval on an outline of the content, our writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources. A first draft will be submitted, and you will be able to examine and provide feedback regarding edits, ideas or suggestions. This feedback will be incorporated into the white paper before it is sent to HashCash graphic designers for formatting.
Once the text has been approved, your white paper will be formatted by HashCash graphic designers, who will implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.